Coordinators: Thierry Giasson/Eve Mercier, Groupe de recherche en communication politique, Université Laval


Émilie Foster, Coordinator Political Marketing – Politique Canada (PMP Canada)

Political Marketing-Canada (PM-C) is a first Canadian network for scholars, students, and practitioners of PM. This association, a sister organization to the International Political Marketing Group, is an joint initiative from the Groupe de recherche en communication politique at Université Laval in Quebec City and the Centre for the Study of Democratic Citizenship at McGill University in Montreal. PM-C has objectives:

  1. To inform members of current developments in Canadian and international research in political marketing through a monthly electronic newsletter.
  2. To facilitate contacts and collaborations between Canadian scientists and practitioners of political marketing.
  3. To allow members to circulate information quickly to interested parties on academic or professional activities (conferences, symposiums, publications, events…) related to political marketing via Facebook.

The group has a new website: see

If you would like to join the network, please reply to this email by pasting the mention “Joining” in the body of your message. Your email address will be added to our confidential listserv. As a member you’ll receive the group’s monthly newsletter. The first one will be sent by the end of April. We also encourage you to join PM-C on Facebook in order to network freely with other members and to get daily updated information on political marketing research and practice in Canada and elsewhere. Do not hesitate to send us via Facebook or email ( any event informations or calls for articles and proposals so we can relay them to the larger Canadian PM community. Finally, feel free to forward this invitation to other colleagues, scholars, observers, and consultants, in order to stimulate a strong participation in the network’s activities.

Political Marketing-Canada represents an innovative and cooperative way to contribute to the production and dissemination of scientific knowledge on political marketing practices in Canada. Your participation to this new community will be highly valuable.



Change That Feels Like Déjà Vu – Yannick Dufresne

Shopping for Terror Votes – André Turcotte

The Current State of Canadian Party Politicking – Alex Marland

Public Opinion Research in Health Policy in Canada – Lisa Birch



Practitioner’s Perspectives

Political Marketing and the 2013 Canadian Federal Budget – David Coletto



Riddell Graduate Program in Political Management – Carleton University